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Jack of all trades? How dealers can thrive in the age of Amazon

Amazon has been surfing the swell of success since they started making real traction in the ecommerce market in the early 2010s. Since then it’s been an upward turn for what’s now the most influential e-tailer on the planet. This omnipotent behemoth has almost every area of the playing field covered, from Amazon Business to …

ROI Office Power

The Importance of ROI in the Office Supplies Industry

There’s no point investing in marketing campaigns if you don’t plan on measuring their results. Keeping track of the important figures – like budgets, click through rates and engagement – is the key to understanding your return on investment. These findings are valuable, as they will enable you to mould your multichannel marketing strategy in …

Top Tips on Building Brand Loyalty

Customer loyalty is disappearing in a hurry. Consumers put less trust in brands and tend to switch brands a lot faster. This shift is putting quite a few established marketing tactics in doubt. Why customer loyalty is down Consumers these days compare companies to the ‘best-in-class’. If a market leader doesn’t question a faulty delivery …

Tips on Getting Customers to Open your E-mails

Email marketing is an essential strategy of any business. But… it only works if your customers actually open the message. Many marketing emails go straight to the trash without even being opened. And with the new Gmail feature of categorizing, marketing emails go straight to the “Promotions” tab and have every chance of being ignored, …