Email marketing is an essential strategy of any business. But… it only works if your customers actually open the message. Many marketing emails go straight to the trash without even being opened. And with the new Gmail feature of categorizing, marketing emails go straight to the “Promotions” tab and have every chance of being ignored, …
By our very own Steve Robinson and as seen on opi.net Catalogues. They are expensive, restrictive, inflexible and old-fashioned; yet 95% of office supplies dealers still use them. For many dealers, catalogues continue to be their principal sales and marketing tool. Across the Euroffice Group we stopped printing catalogues a year ago. Our business hasn’t …
Our roundup of news for small businesses, including the introduction of the new Consumer Rights Act 2015 National Living Wage Small firms are worried that the National Living Wage (NLW) will affect their ability to hire new staff and expand their business. The new rate of £7.20 an hour for people over 25 is due …
Office Power has partnered with Riverside Stationers, its second dealer in Scotland. Based in Musselburgh, East Lothian, Riverside Stationers was founded by Kenny Sneddon. The dealer partnered with Office Power in August 2015 and has already enjoyed significant benefits. “Our margins are already up a couple of points and our average order value has risen …
Tim James founded Office World, based on the south coast of England, in 2004. Despite enjoying increased revenue of nearly 20 per cent in 2013, the company struggled to balance fast growth with the administration and financial juggling that comes with it. Tim made the decision to switch to Office Power on 10 October 2014 …
David Martin from Belfast-based One Office is not afraid to ring the changes at his business in order to find the best way forward. Austin Clark, Editor at Dealer Support, caught up with David to find out more about the latest developments. One Way Forward Since opening for business in February 2008, plenty of changes …
Office Power’s CEO, Simon Drakeford, will explore why he believes the traditional office products dealer channel needs to change, how that change can be managed and what life looks like on the other side. The Need to Change For the last two years I’ve been working on building Office Power, a system and service platform …
Today, Office Power’s CEO and founder Simon Drakeford is here to talk about overcoming a business growth plateau. Let’s begin with the life cycle of a business. You have a brilliant concept, so you set up a company. It takes off and goes from strength to strength, growing and developing. And then growth seems to stall …
