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The 4-hour work week Timothy Ferris

Book review: The 4-hour work week

Recently we blogged about the book, Eat That Frog by Brian Tracy. Today we’re looking at another must-read book for any business professional, especially office supplies dealers. For many office supplies business owners, spinning several plates all at once is exhausting. So let’s explore how this book could help you find an alternative, more effective …

Top Tips on Building Brand Loyalty

Customer loyalty is disappearing in a hurry. Consumers put less trust in brands and tend to switch brands a lot faster. This shift is putting quite a few established marketing tactics in doubt. Why customer loyalty is down Consumers these days compare companies to the ‘best-in-class’. If a market leader doesn’t question a faulty delivery …

Tips on Getting Customers to Open your E-mails

Email marketing is an essential strategy of any business. But… it only works if your customers actually open the message. Many marketing emails go straight to the trash without even being opened. And with the new Gmail feature of categorizing, marketing emails go straight to the “Promotions” tab and have every chance of being ignored, …

Sharks circling a deserted island, with one money tree on top

Fear of Change – Simon Drakeford

Benjamin Franklin once said, “When you are finished changing, you are finished.” These are wise words that apply just as powerfully to business as they do to individuals. And yet the fear of change is still rife among both, rendering many paralysed in their professional and personal lives. It’s understandable. We are creatures of habit, …