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Emerging dealer strategies for 2020 and how they plan to keep thriving in the year ahead

At this year’s Dealer Support Live, we held a panel discussion with three of our dealer partners to discuss their emerging strategies for 2020 and how they plan to keep thriving in the year ahead. Hosted by our CEO – and BOSS Chairman – Simon Drakeford, the panel and audience discussed our survey findings highlighting … Continue reading Emerging dealer strategies for 2020 and how they plan to keep thriving in the year ahead

Cogs and calendar on a blog banner about productivity

How to make yourself and your business more productive

Sometimes, the problems hindering productivity can be sorted not with large investment, but with a combination of technology and smart thinking. Here are a few ideas on how you can take a step back and find out what can be done better. Keep your Customers Never forget your existing customers in the pursuit of new … Continue reading How to make yourself and your business more productive

The perfect sales team

Recruitment: 5 ways to build a great sales team

On the list of priorities, a good sales team is probably quite high on most businesses’ lists. It should be high on your list of priorities too. For an office supplies business owner, a sales team is your route to new customers and increased revenue from new accounts. They can also help build relationships with … Continue reading Recruitment: 5 ways to build a great sales team

seo for office supplies

10 Tips on Search Engine Optimisation for Office Supplies

Keyword Research It is paramount, when optimising your site, that the content is keyword rich. Even so, there is little point in writing keyword dense copy if the keywords are not commonly used in search terms. It is wise to keep keywords evasive when using any SEO tool, e.g. Keyword Discovery or Google Adwords keyword … Continue reading 10 Tips on Search Engine Optimisation for Office Supplies

Marketing ROI Measurement Tips

Marketing ROI Measurement Tips

Keeping track of your marketing campaign measurements, including budgets and click through rates, is crucial to understanding and monitoring your marketing return on investment (ROI). When working online there are some customer relationship management (CRM) tools that can offer an all-in-one solution for both sales and marketing teams. There are also tools that are specific … Continue reading Marketing ROI Measurement Tips

10 Most Common Marketing Mistakes

10 Most Common Marketing Mistakes

Here is a list of the most common pitfalls in small business marketing. Hopefully, they will help you re-assess before it’s too late. You don’t have an effective website. This is the truth; you’ll also be surprised to hear that a good proportion of small businesses don’t even have a website. Some business owners think … Continue reading 10 Most Common Marketing Mistakes

Top Tips on Building Brand Loyalty

Customer loyalty is disappearing in a hurry. Consumers put less trust in brands and tend to switch brands a lot faster. This shift is putting quite a few established marketing tactics in doubt. Why customer loyalty is down Consumers these days compare companies to the ‘best-in-class’. If a market leader doesn’t question a faulty delivery … Continue reading Top Tips on Building Brand Loyalty

Tax Traps for SMEs and How to Avoid Them

One of the most confusing things that small business entrepreneurs have to deal with is the niggling issue of tax. Here are some helpful pointers: Do you employ yourself? If you’re running your business as a sole trader, you and your business are legally one and the same. You’re not an employee, you’re self-employed, consequently … Continue reading Tax Traps for SMEs and How to Avoid Them