Customer loyalty is disappearing in a hurry. Consumers put less trust in brands and tend to switch brands a lot faster. This shift is putting quite a few established marketing tactics in doubt. Why customer loyalty is down Consumers these days compare companies to the ‘best-in-class’. If a market leader doesn’t question a faulty delivery … Continue reading Top Tips on Building Brand Loyalty
Your sales people are the driving force of your business — nurturing your existing customers and converting new prospects. So how do you build and motivate a sales team to ensure you maximise its potential and get the best results? Pick a good Team Employ only the best performers with proven skills, and then, supporting … Continue reading How to Get the Most From Your Sales Team
As Seen in OPI.net European online business supplies group Euroffice has appointed Alina Fisher as Senior Marketing Manager. Fisher joins the company with extensive B2B and B2C marketing experience, having held similar positions with Terasaki Electric, where she was responsible for overseeing the company’s expansion into the Russian market, and, most recently, the conference and … Continue reading Euroffice Appoints New Senior Marketing Manager
By our very own Steve Robinson and as seen on opi.net Catalogues. They are expensive, restrictive, inflexible and old-fashioned; yet 95% of office supplies dealers still use them. For many dealers, catalogues continue to be their principal sales and marketing tool. Across the Euroffice Group we stopped printing catalogues a year ago. Our business hasn’t … Continue reading Is it time to say goodbye to The Catalogue?
At Dealer Support Live 2015 over twenty companies in the office supplies industry demonstrated their products. The one stand that created more of a buzz than anyone else was Office Power. And a real buzz it was – mini drones were hovering over the stand all day, attracting everyone’s attention. Futuristic drones were chosen as … Continue reading Office Power at Dealer Support LIVE
Our roundup of news for small businesses, including the introduction of the new Consumer Rights Act 2015 National Living Wage Small firms are worried that the National Living Wage (NLW) will affect their ability to hire new staff and expand their business. The new rate of £7.20 an hour for people over 25 is due … Continue reading SME Business Update
Office Power has appointed Steve Robinson as group development director. Steve joins the company on Monday 12 October and will play a vital role in further strengthening the Office Power team as the number – and size – of new partner dealers continues to grow at a pace. Having worked with XPD for over 12 … Continue reading Office Power Appoints New Group Development Director
Tim James founded Office World, based on the south coast of England, in 2004. Despite enjoying increased revenue of nearly 20 per cent in 2013, the company struggled to balance fast growth with the administration and financial juggling that comes with it. Tim made the decision to switch to Office Power on 10 October 2014 … Continue reading Office World: One Year On
Euroffice has appointed Maria Chappell to the new role of group head of category. Maria has nine years of experience working in the office supplies industry, starting as a product manager at Office2Office. She joined Euroffice in 2011 where she held the position of category manager. She moved to Office Power 18 months ago where … Continue reading Euroffice Appoints New Group Head of Category
Office Supplies Dealer Big Box Office Products in Northern Ireland is on track to achieve ambitious growth thanks in part to its recent partnership with Office Power. Founder and managing director John Wallace has big plans for the Irish business and is on track for record growth in 2015 and 2016. Office Power is the … Continue reading Big Box Office Products Joins Office Power