At Office Power we use every opportunity to benefit our partners. Even with 73% of customers using online channels to buy office supplies, 97% of dealers still agree catalogues are important for boosting sales and bolstering brand awareness. So, as part of our wider multi-channel strategy, we’ve produced our first ever catalogue, available exclusively to … Continue reading Brand new year, brand new branded catalogue
Social media has started as a personal communication tool, but today it’s an integral part of most businesses’ marketing strategies and office supplies dealers are no exception. Here are our top 10 social media tips for office supplies dealers that will help you get quick wins and focus on the most effective channels and activities: … Continue reading 10 quick social media tips for office supplies dealers
Employees and employee advocacy are two of the most valuable marketing assets a business can have, and if you’re not utilising your employees as a part of an overall marketing strategy you could be missing out on a vital opportunity to drive exposure, build brand awareness and increase revenue. Employee Advocacy – What is it? … Continue reading Employee Advocacy Ideas for Your Office Supplies Business
First published in 1983, this book revolutionised marketing strategies for the small-business owner with its ruthless, uncompromising approach to finding clients. Founded on a vast stack of ideas, the book’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth … Continue reading Book review: Guerrilla Marketing by Jay Conrad Levinson
Our latest research revealed that office supplies dealers are spending too little and on the wrong type of marketing. Over the last two months, we have interviewed nearly 70 local office supplies dealers, just like you, to better understand what your marketing functions look like, what is and isn’t working for you, what frustrates you … Continue reading Office Supplies Industry Marketing Trend Report
Keyword Research It is paramount, when optimising your site, that the content is keyword rich. Even so, there is little point in writing keyword dense copy if the keywords are not commonly used in search terms. It is wise to keep keywords evasive when using any SEO tool, e.g. Keyword Discovery or Google Adwords keyword … Continue reading 10 Tips on Search Engine Optimisation for Office Supplies
Keeping track of your marketing campaign measurements, including budgets and click through rates, is crucial to understanding and monitoring your marketing return on investment (ROI). When working online there are some customer relationship management (CRM) tools that can offer an all-in-one solution for both sales and marketing teams. There are also tools that are specific … Continue reading Marketing ROI Measurement Tips
Here is a list of the most common pitfalls in small business marketing. Hopefully, they will help you re-assess before it’s too late. You don’t have an effective website. This is the truth; you’ll also be surprised to hear that a good proportion of small businesses don’t even have a website. Some business owners think … Continue reading 10 Most Common Marketing Mistakes
Customer loyalty is disappearing in a hurry. Consumers put less trust in brands and tend to switch brands a lot faster. This shift is putting quite a few established marketing tactics in doubt. Why customer loyalty is down Consumers these days compare companies to the ‘best-in-class’. If a market leader doesn’t question a faulty delivery … Continue reading Top Tips on Building Brand Loyalty
You walk into a business event what do you see? People – strangers… those are those funny people your mothers told you not to talk to when you were very young. But you are all much older now and it’s fine, just fine, to approach these people, read on: Introductions One of the most important … Continue reading Tips on Event Networking